We facilitate export services

About sippo

We partner with Business Support Organisations (BSOs) to open doors to new international markets.

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the State Secretariat for Economic Affairs (SECO), within the framework of its economic development cooperation. As of 2017, SIPPO is implemented by Swisscontact, a business-oriented Swiss foundation for international cooperation and development.

We work directly with Business Support Organisations (BSOs), including promotion boards and sector associations, to support the expansion and quality of their export promotion services offered to their members /clients. Through the BSOs, export-ready companies gain access to customised export services such as market intelligence, capacity-building, networking and matchmaking.

SIPPO connects relevant export sectors from eleven partner countries with reliable importers in Switzerland, the rest of Europe and other important target markets.

In South Africa, SIPPO assists BSOs to promote the Processed Food (PF) and Natural Ingredients (NI) sectors, which show remarkable potential on both the supply and demand side.

We collaborate with leading European trade promotion partners: Import Promotion Desk in Germany (IPD), Centre for the Promotion of Imports from Developing Countries in the Netherlands (CBI) and Import Information Hub in Austria (IIHA).

Together with our network of partners, we assist you to better position yourself in international markets and assist member companies to achieve more sales through increased exports.

BSOs gain access to highly qualified trainers and experts with specific sector know-how and networks to develop staff capacities and knowledge.

You further benefit from increased awareness of market trends and how to meet sector-specific requirements in different countries for sustainable relationships with importers, as we assist you in identifying the right markets for the right products. 

SIPPO Code of Conduct

Our services

Benefit from tailor-made services offered by SIPPO and its partners to BSOs and their export clients.

By building capacity and strengthening your organisation, we enable you to enhance your export service portfolio, which will benefit your members.

Capacity Building

We make export promotion boards and sector associations ready for advanced export services. We assess and provide tools for your performance management.


Profit from our large network of contacts. We organise networking events and invitations to conferences and workshops.

Market Intelligence

Get ready for new markets with our expertise. We provide assessments, sector studies and product information.

B2B Matchmaking

Gain connections to suppliers and buyers, and meet them at trade fairs. We facilitate B2B meetings, organise selling and buying missions, combined with on-site visits or study tours.

Our team - your contact

Utilise the wealth of knowledge and years of experience offered by SIPPO and its network.

Contact us to find out how you could benefit from the SIPPO programme. We look forward to assisting you. 

Anna (Nada) Reyneke

Country Representative South Africa


Through our network of experts, we can assist you to explore and access new markets and opportunities for your export-ready Processed Food and Natural Ingredient products.

Buyers worldwide are increasingly looking for new, interesting and innovative products, as well as new sourcing opportunities to offer their customers.  
SIPPO supports the export of sustainably-produced and certified products to Switzerland, the EU and other promising regional markets.

Processed Foods

Due to its links to agriculture and job creation potential, South Africa’s agro-processing industry is a key sector. Canned and frozen fruit and vegetables produced in South Africa are well-known internationally, and the fruit juices are popular due to high quality, appearance and new flavours.

Natural Ingredients

South Africa’s rich biodiversity and growing conditions makes it a highly viable origin for natural ingredients, with unique opportunities in international markets.

Partner BSOs

SIPPO is currently identifying strong partner BSOs for future collaboration in the relevant export sectors.

Through our cooperation with BSOs, we facilitate sophisticated and improved service delivery for the benefit of export-ready companies.

Together with the UN body of the International Trade Center ITC (, export promotion boards and sector associations are being assessed in 2017 to identify potential areas for improvements.

This involves interviews related to export promotion services, organisational structures, quality management, performance management, as well as export and sector strategies of the BSOs.

In the upcoming months, our partner BSOs will be published here.

Trade and Investment KwaZulu-Natal (TIKZN)

Trade and Investment KwaZulu-Natal (TIKZN) is an Investment Promotion Agency, contributing to economic development by promoting the province of KwaZulu-Natal as the premier investment destination and leader in export trade. 

Cosmetic Export Council of South Africa (CECOSA)

The Cosmetic Export Council of South Africa (CECOSA) is a Section 21, non-profit organisation, and has a Public-Private-Partnership (PPP) with the Department of Trade and Industry (the dti). Its mandate is to grow exports and exporters within the sector. 

Food South Africa

Food South Africa (Food SA) is a non-profit business member organisation established to provide an engagement platform for the agro-processing industry in South Africa where academia, support agencies, key stakeholders and government can interact with the industry.

Cape Town & Western Cape Tourism, Tourism, Trade & Investment (Wesgro)

Wesgro is the official Tourism, Trade and Investment Promotion Agency for Cape Town and the Western Cape and the first point of contact for foreign buyers, local exporters and investors into the region. 

Department of Trade and Industry (the dti)

TISA, a division of the dti, aims to increase South Africa’s exporter base and promotes exports of value-added goods and services in alignment with its industrialisation programme, by developing a sustainable, long-term competitive market positioning and international profile.




In collaboration with its partners, SIPPO identifies and participates in targeted international trade promotion events and activities.

With the aim of promoting and increasing the export of Processed Food and Natural Ingredients from South Africa, all activities with partner BSOs will have a strong focus on bringing companies to selling platforms and connecting exporters and importers.

Visit this section regularly for information on upcoming events such as international trade fairs; study tours and on-site visits, matchmaking and networking activities buyer-seller meetings, training for trade fair participation, workshops, conferences and more.

Anuga Trade Fair, 05 - 09 October 2019


South African companies will be showcasing their range of food and beverage products at Anuga - the world's largest international trade fair and industry meeting point, from 05 - 09 October 2019 in Cologne, Germany.

Buying Mission to South Africa, 04 - 08 November 2019

Cape Town 04.11.2019

A Buying Mission to South Africa will be organised from 04 - 08 November 2019 for buyers from Europe of dried fruit and nuts.  The mission will be organised by Wesgro in collaboration with SIPPO.

International buyers will be able to visit producers and exporters of high quality products in the Western Cape province and gain first-hand knowledge on production facilities and products.